Description
At a marketing conference in Canberra in June 1962, P J A Fabricus, Marketing Director, Unilever Australia Pty Ltd, proposed that a chair in Marketing be established at an Australian university. This proposal was debated within the University of NSW and at a meeting of the Executive Committee of Council on 17 December 1962 it was decided that a Chair in Marketing should be established within the School of Business Administration so long as the necessary funds could be found from amongst the business community. In April 1963 a Committee was formed, chaired by Mr Warren McDonald, Chairman of the Commonwealth Banking Corporation, with the aim of raising 60,000 pounds. This was achieved during August 1963 (SRF - Marketing) and on 11 November 1963 Council approved the establishment of a Chair in Marketing in the School of Business Administration within the Faculty of Commerce (resolution 63/194). In March 1965 Professor J B Schneider, formerly Chair of Marketing at San Francisco State College, was appointed as the inaugural Chair (resolution 65/5). On 24 January 1966 Council approved the establishment of a Department of Marketing within the Faculty of Commerce (resolution 66/24). In 1966 the university introduced a more comprehensive program in marketing of three courses for those in business and government already engaged in all aspects of marketing, marketing research and related fields. The program consisted of one part time course and two short residential courses. (SRF - Marketing) In March 1967 Professor Schneider resigned after only two years service and returned to the US. (SRF - Marketing) Roger Layton, Senior Lecturer in Economics, had been appointed Professor of Marketing within the Faculty of Commerce (resolution 66/183) in November of the previous year. A marketing specialisation within the Bachelor of Commerce degree was taught for the first time in 1967 (UNSW Calendar 1967 B208-9; UNSW Calendar 1968 B 166-7). On 11 May 1970 as part of the administrative arrangements necessary for the establishment of the Institute of Social Research, the Department of Marketing was re-designated as the School of Marketing (resolution 70/75 (viii)). At a meeting of the Professorial Board on 1 April 1975 it was resolved that the Department of Behavioural Science, formerly situated with the Graduate School of Business, be placed within the School of Marketing (resolution of Professorial Board 75/40). However just over a year later on 14 July 1976 the Vice-Chancellor's Advisory Committee decided that the department should be removed from the School of Marketing and designated as a separate unit within the Faculty of Commerce (S261; UNSW Annual Report 1976: 10). During 1988 approval was given for a double major in Marketing and Hospitality Management within the BCom. The first group of students were enrolled in 1989. The course was designed to meet the demand for managers in the hotel, resort, and restaurant industries (UNSW Annual Report 1988: 35). In 2006 the School offers specialist programs in Marketing, Tourism and Hospitality Management. (http://www.fce.unsw.edu.au/nps/servlet/portalservice?GI_ID=System.LoggedOutInheritableArea&maxWnd=S_Schools) Accessed: 18 September 2006] As a result of the disestablishment of the Faculty of Commerce & Economics, the school became part of the Faculty of Business from 23 November 2006. On 18 June 2007 Council noted the renaming of the Faculty of Business to the Australian School of Business at UNSW, as approved by the Chancellor, Vice-Chancellor and President of the Academic Board (CL07/33). On 2 July 2014 the Vice-Chancellor's Advisory Committee approved a change in name of the faculty to the UNSW Australia Business School, effective from 23 July 2014. Subordinate agency: Department of Behavioural Science (1970 - 1978) / Organisational Behaviour (1979 - 1983) / Organisational Behaviour Unit (1983 - 1988) - 04/12/1974 - 14/07/1976 Controlling Organisation: UNSW - 07/10/1958-
